Hi, I’m Shirley, a Design Lead & Creative Director with a background in Design. I’m from London and currently live in LA.
After studying Fashion Design at Kingston University in London, I have worked at companies such as Puma, Fila, Lazy Oaf and Teddy Fresh, where I currently work. My passion for Fashion stems from a deep love of creativity and expression through design. I love nothing more than going to a great exhibition, or spending an afternoon sketching.

I have worked in Fashion for over 10 years and have led Design & Marketing teams for the past 5 years, guiding brand identity, initial concept ideation, overseeing design, campaign creative direction and social media strategy. I love to learn from as well as teach my team, and believe in leading by example, with team development as my core focus.

I am highly proficient in Adobe suite, and am as comfortable hand sketching designs as I am retouching photographs, creating cads or directing photoshoots.