The Lazy Oaf x Crocs collaboration was a huge moment for the brand, featuring a huge marketing rollout with billboards across London and a great launch party that coincided with the Crocs AGM at 180 The Strand.

I designed the shoes, aiming to really showcase Lazy Oaf’s sense of humour, with iconic motifs from the brands archive, whilst selecting 3 silhouettes that would appeal to a large demographic of customers.

This collection was one of Lazy Oaf’s largest revenue drivers ever with all three styles selling out in record time.

Design and Campaign Creative Direction by me.