As a lover of heritage sportswear, the Umbro x Lazy Oaf collaboration was so exciting for me to work on.

I wanted to take Umbro’s iconic logo and history in British Football, and really play with this, mixing it with Lazy Oaf’s playful artwork and more feminine silhouettes.

Football matches can sometimes feel like a male dominated environment, that is intimidating to some people, and I wanted to make sure this collection was inclusive, with joy & expression at it’s core.

The collection centered around gender inclusivity and positivity, and team mentality, reflected in the campaign shoot shot in London.

Design by me.