The Teddy Fresh x Marvel collaboration launched in March 2023, collection design overseen by me, and campaign creative direction.

I wanted to create a range which not only appealed to Marvel fans, but would be strong in it’s own right for people who aren’t necessarily into Marvel.

By selecting graphics which I felt leant into a feeling of comic book nostalgia and retro gaming, I think we achieved this. I wanted to elevate the collection introducing some new silhouettes for Teddy Fresh, like a long line slip dress & cycle jersey, to encourage the customers to experiment with fashion forward pieces. It was important for this to not feel like ‘just another merch range’

Design & Creative Direction lead by me