I worked as a designer at Fila in the UK from 2014-2017. Here, my primary focus was reigniting people’s excitement about the brand and changing the perception of Fila as a lower tier sports brand.
I primarily focussed on Fila’s rich archive, referencing graphics, silhouettes and color ways from the brand archive and riding the trend resurgence of 90s sportswear.

During my time at Fila, I designed for the UK and USA markets, with teams from each territory buying into my collections. I also worked closely with key wholesale accounts such as Urban Outfitters and Asos on SMU projects.

All designs shown in campaign by me.